{"lastModifiedDate":1711578987548,"templateName":"page-template-corp","designPath":"/libs/settings/wcm/designs/default","cssClassNames":"corporate-page page basicpage","title":"TEQ's Global Market Briefings","language":"en",":type":"teq/components/corporate-page",":itemsOrder":["root"],":items":{"root":{"columnCount":12,"columnClassNames":{"responsivegrid":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","allowedComponents":{"components":[],"applicable":false},":itemsOrder":["responsivegrid"],":items":{"responsivegrid":{"columnCount":12,"columnClassNames":{"image_cta_copy_14478_1025710120":"aem-GridColumn aem-GridColumn--default--12","image_cta":"aem-GridColumn aem-GridColumn--default--12","spacer_288405889_cop_1597349651":"aem-GridColumn aem-GridColumn--default--12","editorial_descriptio_1815308980":"aem-GridColumn aem-GridColumn--default--12","spacer_578700652_cop_1402217100":"aem-GridColumn aem-GridColumn--default--12","spacer_1377028268":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy_885577929":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy_1117009342":"aem-GridColumn aem-GridColumn--default--12","spacer_288405889_cop_728402706":"aem-GridColumn aem-GridColumn--default--12","spacer_578700652":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy_251912839":"aem-GridColumn aem-GridColumn--default--12","spacer_288405889_cop_963084335":"aem-GridColumn aem-GridColumn--default--12","text":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy_14478":"aem-GridColumn aem-GridColumn--default--12","spacer_288405889_cop":"aem-GridColumn aem-GridColumn--default--12","spacer_578700652_cop":"aem-GridColumn aem-GridColumn--default--12","spacer_288405889":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy":"aem-GridColumn aem-GridColumn--default--12","spacer_288405889_cop_18695884":"aem-GridColumn aem-GridColumn--default--12","spacer_288405889_cop_1354667597":"aem-GridColumn aem-GridColumn--default--12","spacer_288405889_cop_896809302":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy_1447860978":"aem-GridColumn aem-GridColumn--default--12","text_150747847":"aem-GridColumn aem-GridColumn--default--12","category_hero_banner":"aem-GridColumn aem-GridColumn--default--12","spacer":"aem-GridColumn aem-GridColumn--default--12","image_cta_copy_14478_1283232102":"aem-GridColumn aem-GridColumn--default--12"},"gridClassNames":"aem-Grid aem-Grid--12 aem-Grid--default--12","allowedComponents":{"components":[],"applicable":false},":itemsOrder":["category_hero_banner","spacer","editorial_descriptio_1815308980","spacer_1377028268","image_cta","spacer_288405889","image_cta_copy","spacer_288405889_cop","image_cta_copy_1117009342","spacer_288405889_cop_896809302","image_cta_copy_251912839","spacer_288405889_cop_1597349651","image_cta_copy_885577929","spacer_288405889_cop_1354667597","image_cta_copy_1447860978","spacer_288405889_cop_963084335","image_cta_copy_14478","spacer_288405889_cop_18695884","image_cta_copy_14478_1025710120","spacer_288405889_cop_728402706","image_cta_copy_14478_1283232102","spacer_578700652","text","spacer_578700652_cop","text_150747847","spacer_578700652_cop_1402217100"],":items":{"category_hero_banner":{"autoplay":0,"title":"TEQ's Global Market Briefings 2024","subTitle":" ","textShadow":true,"showContentTile":false,"contentTile":"","contentTileHeight":0,"showPlayPauseButton":false,"layoutVariation":"fullWidth","height":70,"componentID":"category-hero-banner_1102463585","breadcrumbItems":[],"icon":{"src":null,"alt":null},"slides":[{"mediaType":"image","mediaProps":{"fileFormat":"","sku":"","src":"/content/dam/teq/consumer/global/images/destinations/gold-coast/web-images/2017_GC_TallebudgeraCreek_NaturalLandscapes_137629_mobile.jpg","alt":"Tallabudgera Creek, Gold Coast","title":null,"link":"","mobileSrc":"/content/dam/teq/consumer/global/images/destinations/gold-coast/web-images/2017_GC_TallebudgeraCreek_NaturalLandscapes_137629_mobile.jpg","attribution":"","quality":80},"mediaPropsSlide":{"slideTitle":null,"slideSubtitle":null,"slideIcon":{"src":null,"alt":null},"slideButton":{"href":null,"label":null,"target":"_self"}}}],":type":"teq/components/category/category-hero-banner"},"spacer":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"},"editorial_descriptio_1815308980":{"text":"\u003Cp\u003ETEQ brought its Global Market Briefings and networking events to Cairns, the Gold Coast and Brisbane during March 2024. These highly anticipated events provided an opportunity for industry to connect directly with TEQ’s International Directors and Country Managers and hear the latest insights and trends coming out of Queensland's largest inbound and domestic markets.\u003C/p\u003E\r\n","readMoreHeight":0,"richText":true,":type":"teq/components/editorial/editorial-description"},"spacer_1377028268":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta":{"heading":"TEQ CEO update","headingSize":"h1","imagePosition":"left","contentPosition":"top","ctaCount":0,"componentID":"image-cta_1912248153","description":"\u003Cp\u003EWatch the TEQ CEO update from the Brisbane Global Market Briefing event. \u003C/p\u003E\r\n\u003Cp\u003EPlease see the rest of the presentations 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presentations below.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"youtube","youtubeId":"TkrUIMJj-og","youtubeCaptionText":"Domestic update",":type":"teq/components/corp/image-cta","image":{"imageRatio":"actual","src":null,"alt":null,"quality":"80"},"cta1":{"ext":"pdf","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/stakeholder-engagement/global-market-briefing-presentations-2024/AUSTRALIANEW ZEALAND.pdf","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"download","style":"primary","label":"Download","contentType":null,"emailSubject":null},"cta2":{"ext":"","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/stakeholder-engagement/global-market-briefing-presentations-2024/AUSTRALIANEW 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update","headingSize":"h1","imagePosition":"left","contentPosition":"top","ctaCount":2,"componentID":"image-cta_1734436524","description":"\u003Cp\u003EWatch the Americas, UK and Europe update from the Brisbane Global Market Briefing event or download the presentation below.\u003C/p\u003E\r\n\u003Cp\u003EPlease see the rest of the presentations below.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"youtube","youtubeId":"VaQJn-Vgx5Q","youtubeCaptionText":"Americas, UK and Europe update",":type":"teq/components/corp/image-cta","image":{"imageRatio":"actual","src":null,"alt":null,"quality":"80"},"cta1":{"ext":"pdf","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/stakeholder-engagement/global-market-briefing-presentations-2024/AMERICASUKEUROPE.pdf","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"download","style":"primary","label":"Download","contentType":null,"emailSubject":null},"cta2":{"ext":"","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/stakeholder-engagement/global-market-briefing-presentations-2024/AMERICASUKEUROPE.pdf","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":"View","contentType":"asset","emailSubject":null}},"spacer_288405889_cop_728402706":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"image_cta_copy_14478_1283232102":{"heading":"South East Asia and India update","headingSize":"h1","imagePosition":"left","contentPosition":"top","ctaCount":2,"componentID":"image-cta_1929791537","description":"\u003Cp\u003EWatch the South East Asia and India update from the Brisbane Global Market Briefing event or download the presentation below.\u003C/p\u003E\r\n","ctaColor":"teal","mediaType":"youtube","youtubeId":"cEgQGMnfntU","youtubeCaptionText":"South East Asia and India update",":type":"teq/components/corp/image-cta","image":{"imageRatio":"actual","src":null,"alt":null,"quality":"80"},"cta1":{"ext":"pdf","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/stakeholder-engagement/global-market-briefing-presentations-2024/SOUTHEASTASIAINDIA.pdf","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"download","style":"primary","label":"Download","contentType":null,"emailSubject":null},"cta2":{"ext":"","path":"/content/dam/teq/corporate/corporate-searchable-assets/industry/stakeholder-engagement/global-market-briefing-presentations-2024/SOUTHEASTASIAINDIA.pdf","emailAddress":null,"size":"","callNumber":null,"btnTarget":"_self","function":"view","label":"View","contentType":"asset","emailSubject":null}},"spacer_578700652":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"text":{"text":"\u003Cp\u003EThroughout the Global Market Briefings, tourism operators and stakeholders asked several questions through the online Slido platform. Please find answers below to some of these questions.\u003C/p\u003E\r\n\u003Cp\u003EFor any other questions, or for more information, please contact \u003Ca href=\"mailto:info@queensland.com.au\"\u003Einfo@queensland.com.au\u003C/a\u003E.\u003C/p\u003E\r\n\u003Ctable border=\"0\" cellspacing=\"0\" cellpadding=\"0\" width=\"1266\"\u003E\r\n\u003Ctbody\u003E\u003Ctr\u003E\u003Ctd width=\"359\" valign=\"top\"\u003E\u003Cp\u003E\u003Cb\u003EQuestion\u003C/b\u003E\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003Ctd width=\"907\" valign=\"top\"\u003E\u003Cp\u003E\u003Cb\u003EAnswer\u003C/b\u003E\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd width=\"359\" valign=\"top\"\u003E\u003Cp\u003EDoes TEQ have plans to continue the reef education subsidy for Queensland schools?\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003Ctd width=\"907\" valign=\"top\"\u003E\u003Cp\u003EThe Reef Education Subsidy is run by the Department of Tourism and Sport. Commencing in June 2021, the three year program provides up to $150 per student paid directly to schools to go towards the cost of a school excursion which includes a reef experience. Applications for the education subsidy are now open to schools for excursions planned to be undertaken up until December 2024. At this stage, the program has not been confirmed to extend beyond December 2024. \u003Ca href=\"https://www.dts.qld.gov.au/tourism/funds/experience-programs-education/great-barrier-reef#:~:text=Commencing%20in%20June%202021%2C%20the,which%20includes%20a%20reef%20experience\"\u003EPlease see here for more information\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd width=\"359\" valign=\"top\"\u003E\u003Cp\u003EWhen are the dates for Australian Marketplace UK?\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003Ctd width=\"907\" valign=\"top\"\u003E\u003Cp\u003EAustralia Marketplace United Kingdom and Europe will be held from \u003Cb\u003E18 - 20 November 2024\u003C/b\u003E. This event provides an opportunity for Australian tourism industry to build relationships with qualified travel agencies and tour operators from across the United Kingdom and Europe. Australia Marketplace United Kingdom and Europe will be held from 18 - 20 November 2024 in London. Further information regarding participation options and key dates will be shared in due course.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd width=\"359\" valign=\"top\"\u003E\u003Cp\u003EWhat are the key experiences sought by Chinese and Indian travellers?\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003Ctd width=\"907\" valign=\"top\"\u003E\u003Cp\u003EChinese travellers consider 'world class beauty and nature', 'good food, wine, local cuisine\u003Cbr\u003E\r\nand produce' and 'world class coastlines and marine life' as the most important experience factors when choosing a holiday. More information on the Chinese Traveller \u003Ca href=\"https://teq.queensland.com/content/dam/teq/corporate/corporate-searchable-assets/industry/research/consumer-demand/2022-cdp-factsheet/TA%20CDP%202022%20-%20China%20Fact%20Sheet.pdf\"\u003Ecan be found here.\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003EIndian travellers consider 'world class beauty and nature', 'a family friendly destination' and 'world class coastlines and marine life' as the most important experience factors when choosing a holiday. More information on the Indian Traveller \u003Ca href=\"https://teq.queensland.com/content/dam/teq/corporate/corporate-searchable-assets/industry/research/consumer-demand/2022-cdp-factsheet/TA%20CDP%202022%20-%20India%20Fact%20Sheet.pdf\"\u003Ecan be found here\u003C/a\u003E\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd width=\"359\" valign=\"top\"\u003E\u003Cp\u003EDoes TEQ still do aviation acquisition?\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003Ctd width=\"907\" valign=\"top\"\u003E\u003Cp\u003ETEQ works with the Department of Tourism and Sport to facilitate and implement the Attracting Aviation Investment Fund. The $200 million investment secures more direct international flights into Queensland, to rebuild our international visitor economy. For more information on the Attracting Aviation Investment Fund, \u003Ca href=\"https://www.dts.qld.gov.au/tourism/aviation\"\u003Eplease see here\u003C/a\u003E.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd width=\"359\" valign=\"top\"\u003E\u003Cp\u003EWhat is the role of TEQ in supporting the industry to attract and retain the workforce to deliver the growth that is forecast?\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003Ctd width=\"907\" valign=\"top\"\u003E\u003Cp\u003ETourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the state's lead marketing, tourism experience and destination development and major events agency.\u003C/p\u003E\r\n\u003Cp\u003EWorking across government and in partnership with regional tourism organisations, industry and commercial stakeholders, we aim to build Queensland's tourism and events industry to foster innovation, drive industry growth and boost visitor expenditure.\u003Cbr\u003E\r\n\u003Cbr\u003E\r\nThe Queensland Tourism Industry Council (QTIC) is the peak industry body and leading advocate for the tourism, hospitality, and events sectors in Queensland, committed to the growth and sustainability of the state visitor economy. This includes workforce and skilling programs. For more information, \u003Ca href=\"http://tourismcareers.qtic.com.au/\"\u003Eplease see here\u003C/a\u003E.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd width=\"359\" valign=\"top\"\u003E\u003Cp\u003EDo we ask the different countries what they are looking for in a holiday?\u003C/p\u003E\r\n\u003Cp\u003EWhat is new prior to building ads promoting the destination\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003Ctd width=\"907\" valign=\"top\"\u003E\u003Cp\u003ETEQ's global marketing campaigns are research and insights led. TEQ undertakes research in our key international source markets to ensure we have a strong understanding of the needs and desires of travellers. Please see \u003Ca href=\"https://teq.queensland.com/au/en/industry/research-and-insights/consumer-insights#deep\"\u003Emore information here.\u003C/a\u003E\u003Cbr\u003E\r\n\u003Cbr\u003E\r\nTEQ also uses Tourism Australia's Consumer Demand Project insights to help inform our activity. Please see \u003Ca href=\"https://www.tourism.australia.com/en/insights/markets.html\"\u003Emore information here\u003C/a\u003E. \u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd width=\"359\" valign=\"top\"\u003E\u003Cp\u003EWhat is the best channel to educate global markets on Queensland?\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003Ctd width=\"907\" valign=\"top\"\u003E\u003Cp\u003ETEQ works with Tourism Australia along side other states and territories to educate global consumers about Queensland.  This is done primarily through a program run by Tourism Australia called 'One Voice'. One Voice includes the \u003Ca href=\"https://www.tourism.australia.com/en/resources/industry-resources/industry-programs/aussie-specialist-program.html\"\u003EAussie Specialist Program\u003C/a\u003E, which educates retail agents on Queensland and consumer marketing activity with key distribution partners and media in our core markets.\u003Cbr\u003E\r\n \u003Cbr\u003E\r\nTEQ also has a strong PR focus and works directly with trade and aviation partners \u003Ca href=\"https://teq.queensland.com/au/en/industry/what-we-do/marketing/current-opportunities/international-marketing-opportunities)\"\u003Eto promote Queensland\u003C/a\u003E. The best way for international ready product to help educate global markets on Queensland is to work with relevant inbound tour operators, based in Australia.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd width=\"359\" valign=\"top\"\u003E\u003Cp\u003ETo help destinations tell a deeper story, will there be a stronger role for local tourism organisations, or change in regional tourism organisations structure?\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003Ctd width=\"907\" valign=\"top\"\u003E\u003Cp\u003ETEQ is currently undertaking a Queensland Network review, which will consider local and regional tourism organisations to deliver a framework that will support the tourism network to deliver on the Towards Tourism 2032 Queensland Visitor Economy Plan “TT32” and the TEQ Blueprint.\u003Cbr\u003E\r\n\u003Cbr\u003E\r\nThe review will establish the partnership framework and funding model between TEQ and the Queensland Regional Tourism Organisations in the network that will support the delivery of the 2032 OVE targets as outlined in TT32 and the TEQ Blueprint.\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003C/tr\u003E\u003Ctr\u003E\u003Ctd width=\"359\" valign=\"top\"\u003E\u003Cp\u003EAny plans to attract flagship concerts into Queensland?\u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003Ctd width=\"907\" valign=\"top\"\u003E\u003Cp\u003EMajor events play a vital role in attracting visitors to Queensland and supporting the state's tourism industry. Tourism and Events Queensland (TEQ) works collaboratively with government, industry and Queensland destination partners to identify, attract, develop and promote major events in Queensland that deliver significant value against each of the following four outcomes:\u003Cbr\u003E\r\n\u003Cbr\u003E\r\nContribute to the Queensland economy;\u003Cbr\u003E\r\nAttract visitors to Queensland;\u003Cbr\u003E\r\nEnhance the profile of Queensland; and\u003Cbr\u003E\r\nFoster community pride in Queensland.\u003Cbr\u003E\r\n\u003Cbr\u003E\r\nTEQ will continue to consider flagship concerts as part of acquiring major events for Queensland\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003C/td\u003E\r\n\u003C/tr\u003E\u003C/tbody\u003E\u003C/table\u003E\r\n","richText":true,":type":"teq/components/text"},"spacer_578700652_cop":{"spacerType":"line","paddingSize":"medium",":type":"teq/components/spacer"},"text_150747847":{"text":"\u003Cp\u003EIf you have any feedback on the Global Market Briefings event you attended, please complete this \u003Ca href=\"https://forms.office.com/r/57KKwckhKk\"\u003Equick and easy form\u003C/a\u003E. \u003C/p\u003E\r\n","richText":true,":type":"teq/components/text"},"spacer_578700652_cop_1402217100":{"spacerType":"whitespace","paddingSize":"medium",":type":"teq/components/spacer"}},":type":"wcm/foundation/components/responsivegrid"}},":type":"wcm/foundation/components/responsivegrid"}},":path":"/content/corp/au/en/industry/what-we-do/stakeholder-engagement/teq-s-global-market-briefings",":hierarchyType":"page"}